Profitable Target Marketing: 6 Lessons from Major League Baseball Marketing Articles | July 20 Maglia Kwadwo Asamoah , 2003 Does your business struggle with ... ... If so, you are not alone. ... the ... to a site and keeping them coming back - ... turning a profit - can be a chal
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back - while also turning a profit - can be a challenge. Consequently, I'm always on the lookout for ways to demonstrate profitable online strategies.
Last night, as I watched the Baseball All Star Home Run Derby and visited Major League Baseball's Web site Maglia Matteo Politano , it struck me. The league is doing many things to effectively find and attract targeted Web customers, while simultaneously generating revenue.
In fact, I noticed numerous lessons from Major League Baseball you can consider to profitably target your own customers. Here are six of them:
Think Through Your Business Models
Free information and activities are present, but well thought out, revenue generating business models are also evident.
Lesson 1: Make your profit generators stand out.
MLB has a separate Maglia Radja Nainggolan , prominent navigation menu for profit producing activities - MLB Shop, Tickets, Auctions, Subscriptions - which appears in the upper right on all pages, where potential paying customers cannot miss it.
Importantly Maglia Andrea Ranocchia , each corresponding area of the site is narrowly focused on the visitors' interests. For example, the shop sells baseball - and only baseball - items. This is readily apparent from the slogan "For all things baseball".
Lesson 2: Sell subscriptions.
The league generates revenue from a variety of event subscriptions - live video broadcasts, live audio broadcasts, archived clips, and fantasy games. This also help open the door for repeat purchases and add-ons.
Lesson 3: Include advertisements.
Pop-ups and other online advertising are a fact of life on free-to-user sites. Major League Baseball demonstrates taste and intelligent implementation with their pop-under Maglia Mauro Icardi , limiting each visitor to a single impression. Banner advertisements and sponsorships are also apparent.
Develop Profit Pulling Marketing Techniques
Lesson 4: Segment your visitors.
The league uses a "hub and spoke" system, which allows visitors to choose their own interests. There is one general site (MLB), with links to several specialty sites (stlouis.cardinals.mlb, etc.).
This portal approach helps segment visitors into specific interest groups. It is a win-win strategy. Visitors find what they are looking for and the league can more easily target its marketing activities.
Lesson 5: Target locally.
Each "spoke" off the MLB hub contains local content, which segments visitors regionally. The league targets products and services accordingly.
For example Maglia Stefan de Vrij , the Cardinals team site includes detailed information for Cardinals baseball events, ticket purchasing for Busch stadium games, and auctions for St. Louis related baseball memorabilia.
Lesson 6: Offer tiered products.
MLB offers subscription services at many levels. By packaging fantasy games into progressively larger bundles, they encourage trial as well as repeat visits. The offering also target customers according to interest level and budget.
There you have it - five lessons in profitable target marketing from Major League Baseball.
Copyright 2003 Bobette Kyle. All rights reserved. Article Tags: Lessons From Major, From Major League Maglia Roberto Gagliardini , Major League Baseball, Lessons From, From Major, Major League, League Baseball
SIP Trunking: An Introduction Business Articles | January 30 Maglia Samir Handanovic , 2012 SIP trunking employs PBX to allow companies to make use of VoIP along with other real-time communication methods. The SIP trunk may be connected to a traditional telephony network, allowing corporations to talk with people outside the local network by IP technology. SIP trunking in addition allows all telephone communication to go through a single gateway, thereby minimising cost and enhancing the reliability of the connection. This is great for business continuity, and makes unified communications technology cost-effective for every size of business.
SIP trunking is a service that facilitates a company with a PBX to make use of VoIP along with other real-time communication methods. By linking to a traditional telephony network, the SIP trunk allows companies to employ IP technology to communicate with individuals situated out of the local network. SIP trunking enables all communications to go through just one avenue - boosting the reliability of the connection Maglia Inter Milano , and minimizing expenses. This is great for business continuity, and makes unified communications technology economical for all sizes of business.
SIP Trunking: How Does it Work?
SIP trunking integrates both voice and data communications so they can function over a single line. SIP trunking forms a bridge between the firm's internet connection and the standard phone line to permit a data network to carry voice traffic.
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